USA Network, or USA, is a basic cable channel in the U.S. owned by *NBCUniversal Media Group*, part of *Comcast*. It launched in 1977 as *Madison Square Garden Sports Network*, one of the first national sports channels. On April 9, 1980, it rebranded to USA. The channel gained popularity through original shows and a long partnership with *WWE*. For years, it offered limited sports programming. In 2022, after *NBCSN* shut down, USA expanded its sports coverage. Now, it is the main cable channel for *NBC Sports*. As of November 2023, USA Network reaches about 70 million households, down from 100 million in 2011.